Marketing collateral

Whether it's a company overview, product datasheet, direct mail piece or HTML email, Exoro will take the project from concept, through writing and design to final production. In addition to traditional collateral design and print, one of the unique services offered by Exoro is the production of company overviews and datasheets using Microsoft Word and Adobe PDF.

This innovative approach has a number of real business benefits and meets the increasing need of providing information to customers and sales electronically.

Exoro will design and set up editable templates that make it easy (and cost effective) to keep documents up to date, and simple to create new, professional looking, documents in the office. When hard copies are required the documents can be printed locally using an inkjet or laser printer.

Exhibition planning, design and management

It is an easy thing to commit your company to participate in an industry exhibition, especially the smaller ones where there is a ready assembled shell scheme and “all you need to do is turn up”. However it’s never that simple: signage, stand services, equipment, collateral, stand manning, etc., etc., all need to be considered and an over-looked item could spell disaster.

Exoro can take care of all the project management, including liaising with the organisers, stand designers and contractors, to ensure your presence at a show goes without a hitch.

Events

Whether you need a small, but professionally staged, seminar or a large-scale conference, n-plus will apply the same vigour to make sure your event goes without a hitch.

Low-cost needn’t mean cheap

The events industry suffers from polarisation. There are many professional events companies around who offer an excellent service for big shows: slick presentation equipment, elaborate sets, big name speakers etc., and big budgets.

At the other end of the scale are small events which somehow never look as professional as they should: a battered screen in the corner of a hotel conference room and a microphone hooked up to the hotel’s PA system.

But where’s the middle ground? What about a professionally staged small event, that you can be proud of?

Enter Exoro, we'll make the most of your event, no matter what size.

Lead generation

Effective lead generation starts with identifying your audience and articulating your sales message in a way that will appeal to your target customers. Once this is done, then one can start to think about implementation and the best method of delivering the message to your audience.

There are many different ways to generate leads or enquiries: shows, seminars, direct mail, email, advertising etc. Exoro will create the most appropriate and cost effective method and identify sources of data to reach your prospective customers.

However this is not the end of the process, for effective lead generation, this is still the start. When the leads start to come in, they need to be logged, categorised and qualified before they can be passed on to sales. And even then the process is not complete, the status of the leads should be tracked and the data captured to measure effectiveness and calculate the ROI of the campaign.

Exoro has designed and implemented many successful lead generation campaigns that have delivered qualified leads for sales to close. Whether you are looking for a simple email blast, or a fully featured direct marketing campaign, Exoro can provide the support you need.

Sales support

It is hard to do a great job without the right tools, and that is as true for a sales person as it is for a master carpenter. Sales people need easy-to-use tools, in appropriate formats to do their jobs.

Whether the sales people are your employees, or channel partners, ensuring they have the right messages and right materials to present to customers is essential to staying competitive.

Very often turning marketing materials into sales tools is a matter of 'effective packaging', but this is a step often overlooked.

Presentations

How to avoid death by PowerPoint!

PowerPoint has become the ubiquitous package for company presentations, and in the wrong hands it can be a deadly weapon!

But with a little care and know-how it can be a powerful tool to complement your presentation and promote your company.

Exoro has written and designed countless presentations and can put together compelling presentations on your company and products, from 'improving' existing slides through to complete scripting, speaker training and presentation rehearsals.

As part of a corporate identity programme Exoro can develop a PowerPoint template that can be applied to all presentations to improve how your company is portrayed.

Video production

There was a time when every company had to have a corporate video, it was the fashionable thing to do!

Whilst there is less hype around it these days, it is still a very powerful medium and effective way of delivering certain types of messages.

Exoro has a broad experience of producing video programmes of all sizes from simple clips to augment a slide presentation, to complex multi-media presentations.